CASE STUDYImproving Member Experience
A Member Engagement Platform
Increasing Engagement Through Seamless, Omnichannel Outreach
Using multi-channel campaigns to improve education and awareness of existing benefits, increasing the adoption and engagement of digital offerings.
A Small Multi-line Insurance Organization
Increased awareness of existing benefits by 50%, with 16% increased engagement in digital offerings.
- Medullan designed and developed new public-facing websites for members, brokers, and employers in three international markets.
- SSO and Medullan’s VARA platform were implemented to bridge all first and third-party sites.
- The teams used learnings from historical utilization and engagement analytics to design small, targeted engagement campaigns for members using email and SMS channels.
- to educate and activate the inactive members on new portal features and service offerings
- increase engagement with digital offerings by active members
- cross-sell benefits to appropriately segmented members
By The Numbers
Members Activated Accounts
Tool Awareness Created
Insights from VARA’s reporting help us to evolve and optimize our digital ecosystem to meet member and business needs better. In addition to the actual digital solution, the team’s expert guidance and professionalism have greatly aided us in our member engagement journey.