CASE STUDY
Health Care Plan Digital EnrollmentA Digital Enrollment Experience
Created and redesigned an integrated Members enrollment experience.
Enhancing the ability to meet user needs and attract and empower customers to self serve to obtain and retain the right healthcare coverage for their needs.
The Client
A state-based healthcare aggregator
Functional Area
Business Innovation
Intended Use
Non-SaMD
The Result
Launched and in use across all member populations in English and Spanish
Challenge
As an aggregator of health plans, our client provides healthcare plan options to eligible residents in accordance with state-mandated policies. The website and enrollment processes were outdated, disconnected from integrated systems and required manual effort across the flow.
Approach
- Strategic planning and coordination
- UX Design: Flows, templates and component designs
- UX Research and Validation: Validation research and learning summaries
- Technology Development: Site development and functional testing
- Content Strategy
Solution
Medullan designed a site to provide necessary support and education for plan review and selection and a redesigned enrollment process integrated with multiple connected systems and services, including state-facilitated MEDICAID and CHIPP+ programs.
By The Numbers
Members Enrolled
187K
Pages Created
450+
Hours Of Research
200+
Target Users
Eligible Consumers
Technology
WordPress, Custom
Markets
United States
Testimonial
We are so pleased with the final results! I was impressed with your entire crew- you have such a talented team.