CASE STUDY

Health Care Plan Digital Enrollment

A Digital Enrollment Experience

Created and redesigned an integrated Members enrollment experience.

Enhancing the ability to meet user needs and attract and empower customers to self serve to obtain and retain the right healthcare coverage for their needs.

The Client

A state-based healthcare aggregator

Functional Area

Business Innovation

Intended Use

Non-SaMD

The Result

Launched and in use across all member populations in English and Spanish 

Challenge

As an aggregator of health plans, our client provides healthcare plan options to eligible residents in accordance with state-mandated policies. The website and enrollment processes were outdated, disconnected from integrated systems and required manual effort across the flow.

Approach

  • Strategic planning and coordination
  • UX Design: Flows, templates and component designs
  • UX Research and Validation: Validation research and learning summaries
  • Technology Development: Site development and functional testing
  • Content Strategy

Solution

Medullan designed a site to provide necessary support and education for plan review and selection and a redesigned enrollment process integrated with multiple connected systems and services, including state-facilitated MEDICAID and CHIPP+ programs.

By The Numbers

Members Enrolled

187K

Pages Created

450+

Hours Of Research

200+

Target Users

Eligible Consumers 

Technology

WordPress, Custom

Markets

United States

Testimonial

We are so pleased with the final results! I was impressed with your entire crew- you have such a talented team.

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