CASE STUDYSeamless Member Experience
An Integrated Digital Ecosystem
Creating a single platform experience for members
Integrating registration, 3rd party information, and navigation to create a seamless user experience for millions of members
Top 10 US Health Plan
Launched and used by million of members since 2014 with over 2M registered users
Consumer-patients are underserved by a fragmented array of benefits, programs, touch points, and digital tools. Only 300K had signed up for self-management programs. When coupled with a pay-for-performance program pegged to HEDIS measures, client risk exceeded $100M.
- Content strategy
- Brand stratification,
- HCD and Scaled Agile Framework for Enterprise (SAFe).
Medullan designed an integrated digital ecosystem bringing together over 15 digital properties, tools, and brands. Personalized experience pathways were matched to consumer-patient cohorts and journeys. Measurement of those programs across first- and third- party brands and tools was implemented to track metrics over time.
By The Numbers
Drop In Service Calls
5M+ eligible members
Mobile responsive web application and unified measurement tools and infrastructure
A great company full of talented people who really knows healthcare and technology. Patient, strategic, passionate, and innovative, which is really contagious.