Webinar: Journey Mapping for Better Health Outcomes


About this webinar

This webinar offers a quick introduction to a key tool for gap analysis: customer journey mapping. A journey map is a tool that puts those of us who work in health care into the customer’s, member’s, or patient’s shoes — and then keeps us there throughout the story of an experience and associated resource touchpoints.

By telling the story of an individual’s journey (say, from health through risk through diagnosis back through health), a journey map allows us to assess the current state of our offerings and the gaps in those offerings — and then lets us begin to imagine a future state designed to improve population health outcomes in a systematic way.

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About the Hosts

Jim Williams – User Experience Manager

Jim is an accomplished UX professional with 20 years experience. With degrees in philosophy and mathematics, he enjoys combining analytics with an understanding of human psychology and behavior. Much of his work has been focused on empowering patients and customers to achieve greater health and wellness.

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