Digital Health Portfolio
Challenge
The “arms race” for Digital Health is accelerating. What are the right opportunities for incubation, partnership, or acquisition?
Big Idea
A Digital Health Portfolio that strategically matches Product Portfolio maximizes business value at the therapeutic area, category, or product level.
Solution
Multi-channel companion solutions offer:
- Contextually sensitive content and tools for personalization
- Multi-channel access (app, web, voice, and telephony)
- Behavioral coaching and learning of new habits and skills
- Provide shafted-discussion and decision-support for care teams
Value
Make the most of each Digital Health investment:
- Business case modeling re-usable across the portfolio
- Amortized investment that maximizes reuse and cost effectiveness
- Portfolio-level regulatory pathways for digital assets
- Portfolio-level relationship building with payers and providers