Medullan Appoints Rebecca Lord to Lead Growing Global User Experience Practice


BOSTON/PRNewswire/ — With the growing consumerization of healthcare, user experience and engagement are becoming increasingly essential elements across the industry. Medullan, a digital health consultancy focused on improving healthcare outcomes through human-centered solutions, has long been a pioneer in this space and today announced that Rebecca Lord has been tapped to lead their global user experience practice.

Lord, an accomplished UX professional with over a dozen years of experience in the field, specializes in creating simple, elegant, and human-centered digital experiences. In her new role at Medullan she will work with some of the biggest names in healthcare, including Illumina and Labcorp, helping them to crack the code on designing digital health solutions that drive adoption and impact. 

“Rebecca’s passion for improving healthcare through technology and design is essential to her role in heading up and expanding our global user experience practice,” said Medullan founder and CEO Ahmed Albaiti. “Rebecca will not only bring her expertise to our growing roster of healthcare providers, payers and pharma clients, she will also manage the internal team here, focusing on our strong culture of innovation, collaboration and our commitment to genuinely improving healthcare.”

Prior to joining Medullan as a UX manager in 2013, Lord spent seven years at Oracle Endeca as a UX designer in consulting, engineering and marketing. She also spent five years at Forrester research as a web designer. Lord received a BA from Connecticut College in anthropology, studio art and art history.

“My background and education in studio art and anthropology helps me bring a blend of curiosity, compassion and creativity to my work,” said Lord. “I thrive on solving complex problems and creating interfaces that help people across the spectrum of healthcare delivery. In my role at Medullan, I look forward to working with leaders in engaging consumers in their health, especially in cutting edge spaces such as precision medicine and genomics.”

Medullan, based in Cambridge, MA, was named to the Boston Business Journal’s Pacesetters annual list of the fastest-growing private companies in Massachusetts for the fourth year running this year and is rapidly expanding its staff in its Cambridge, MA headquarters. Medullan continues to build off of their success in working with major companies in the healthcare and life sciences industries including Foundation Medicine, Mass General Hospital, Verizon and Aetna. Medullan experts will be speaking at several national healthcare events this fall including the Connected Health Symposium and the AHIP Consumer Experience & Digital Health Forum.

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