Medullan Partners with zakipoint Health to Improve Payer Health Outcomes


BOSTON, May 12, 2016 /PRNewswire/ — Medullan, a digital health firm that designs and builds powerful solutions that achieve high rates of adoption for payers, providers, life sciences and pharma, today announced its partnership with zakipoint Health, a leader in healthcare analytics, to provide an advanced closed-loop population health and member engagement platform.
zakipoint Health, founded in Cambridge, MA in 2011, provides predictive intelligence to drive targeted healthcare solutions for self-funded employers. Their cloud-based solution helps healthcare companies to improve overall spend by providing actionable recommendations for managing healthcare dollars and focuses on key drivers of cost, including population, plan design, program participation, providers and pharmacy.

The new member engagement platform, a combination of zakipoint Health’s z5 member-level population health platform and Medullan’s member engagement platform, engauge Cx, helps payers understand cost drivers and opportunities within their member population. This end-to-end solution delivers a seamless digital experience and deploys prioritized, targeted interventions at the member level to enable payers to get the most out of programs that they have already invested in. The combined offering delivers the insight health plans need to continuously optimize their digital experiences, evaluate their vendor programs, and refine their engagement approach.

“This new platform provides us with the ability to improve key metrics such as HEDIS scores and program ROI and puts continuous tracking in place to optimize against engagement, intervention efficacy, and cost – personalized down to the individual,” said zakipoint Health CEO, Ramesh Kumar.  

Both companies are taking aim at the challenge that payers and employers face as insurance and medical costs rise and health plan member engagement remains low.

“With this partnership and offering, we’re not asking plan members to get engaged, we’re asking health plans, ‘are you sufficiently engaged with your programs?'” said Ahmed Albaiti, CEO and founder of Medullan. “It’s time for health plans to deploy technology that gives them the insights and personalization capabilities to effectively build a relationship with their members and align their program providers. When members win, everyone wins.”

About Medullan
Medullan, Inc. is a leading digital health firm that designs and builds outcomes-driven solutions that have direct and measurable impact in the healthcare industry. Fueled by a passion for health, a desire to positively challenge the healthcare paradigm, and a culture of accountability – Medullan works with payer, provider, life sciences and pharmaceutical clients to build solutions that create measurable business value and positive impact in the lives of their customers. Medullan was founded in 2005 and is based in Cambridge, MA. 

About zakipoint Health
zakipoint Health, Inc. provides cloud-based healthcare analytical tools. The company offers z5, a cloud-based solution that helps healthcare companies to improve overall healthcare spend by providing actionable recommendations for managing healthcare spend; and focuses on key drivers of healthcare spend, including population, plan design, program participation, providers, and pharmacy. The company serves self insured employers, and benefits consultants and brokers. Zakipoint Health, Inc. was founded in 2011 and is headquartered in Cambridge, Massachusetts.

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