DIGITAL STRATEGYDigital Eats Strategy
Select the right opportunities, define solutions and plot your GTM plans with confidence.
Every organization has investments vs assets, opportunities vs risks. Navigate the landscape of Digital Health and Digital Medicine: whom to target, when to say Yes, when to say No. Using Lean principles and discipline to quantify the opportunity, assemble your digital portfolio, and identify the right partners early.
Digital Strategy Capabilities
What is the potential value of investing in a digital health solution to a business? Our models are tools to clarify potential revenue, profitability and risk. Our modeling activities can help to provide confidence for investment decisions as organizations need to understand the potential within markets. Models can help clarify which revenue and reimbursement streams are most beneficial in different markets. They can also provide insight into the primary segments that are most likely to adopt, use, pay, or convert with solutions that are new to market.
Build/Buy/Partner Analysis is used to identify the optimal matrix of proprietary vs. partner developed solutions that maximize a business case. It includes the identification of a partner roster, the setup of product/service demos and the evaluation and selection of partners against defined criteria. Might involve contractual requirements gathering, contractual design and, contractual execution.
Commercialization Strategy and the Commercialization Plan provide an approach for how a digital solution will be maximized in the marketplace. It takes into account the value, positioning, and overall marketing, distribution and support needed for a solution to succeed in a complex marketplace.
Go-To-Market Strategy is a service that identifies prioritized consumers of a digital health solution. It takes into account market trends, reimbursement structures, and regulatory constraints. It looks for optimal market penetration and growth pathways. It might involve a phased deployment approach with unique or multiple health system stakeholders.
A visual depiction/schematic diagram, of an innovative solution or service concept. A concept that solves identified market and business problems and goals. It distinguishes key technologies, processes, and stakeholders necessary to solve the identified problems and challenges.
Digital Maturity Analysis
Digital Maturity Analysis is our methodology for helping organizations evolve their digital health innovation process. The approach is relevant for organizations across the maturity spectrum for Exploring to Leading. We assess enterprise and human capital maturity and then support the organization in strengthening their innovation infrastructure. We lay the groundwork for digital innovation through targeted education, evangelism, and establishing governance structures.
Early and mid stage digital health solutions are seeking ways to accelerate their B2B growth. Often this means driving the pipeline beyond current customer verticals into new markets. With Medullan’s broad reach into biopharma, retail health, and health services providers, we help you validate and build the most effective market growth strategy. We create a foundation for achieving repeatable deal generation and closure by developing segment-specific UVPs, personas and customer segmentations. We then work with your team to help build a deliberate and opportunistic pipeline against that Growth Strategy.
Medullan applies our proprietary Solution Success Blueprints to guide product strategy. They allow teams to embrace the big picture as well as the atomic components for the product development. Our blueprints ensure that collaborative teams are asking the right questions and performing the right actions at the right time through the stages of the product development lifecycle. Expectations and requirements for regulated, evidence-based digital health products are quickly becoming enormously complex, so the application of robust, strategic product frameworks are now a necessity.
Opportunity & Landscape Analysis
Landscape and Opportunity Analysis is used when we want to develop an understanding of the digital health market trends, needs, and opportunities in a certain vertical, through high-level secondary research and/or SME interviews. It includes mapping digital health solutions per vertical, mapping the competitor landscape and identifying their strategic focus, gaps, and business opportunities. Includes market size calculation, target users and consumers and the identification of critical success factors for the adoption, engagement, and scalability of a digital health solution.
Say goodbye to 200-slide presentations. We understand macro-trends and have real-world experience to help you formulate actionable strategies.