It’s About People
Create the best experiences. Design solutions people will use.
Human-centered design is a philosophy and code of conduct. Do your homework on consumer-patients, their care providers, and their support network. Experience design in healthcare integrates rigorous research, behavioral science, consumable content, and accessible interfaces that feel seamless.
Experience Design Capabilities
Design Thinking & Co-Creation
Design thinking is a hands-on, multiphase process to problem solving. Embedded within design thinking is user-centered design, which considers the contextual behaviors, attitudes, and emotions of users. Our design thinking process is an interactive, multiphase approach that involves a team of collaborators from stakeholders to technologists. We insist upon including the user as an agent in creation, validation and review of solutions.
Content Strategy, Development & Localization
Effective content needs to be matched with an effective content strategy. Content strategy is an end-to-end approach that supports our clients in planning content needs with their audiences, aligning on content plans, setting the tone and approach for content, testing content, and then tagging, approving, and implementing content. We provide insights and tools to help healthcare clients strategize and execute content to meet the needs of their brand.
Service Design is used to improve an existing service or to create a new service from scratch using service design thinking and developing a customer experience map.
UX For Health: Experience Design
Designing effective digital health products differs from other products. We need to understand the user and their needs and how the digital experience will intersect with health and medical concerns. We need to consider the complexity of differing geographies, accessibility limitations, and regulatory constraints. Our UX for Health process absorbs that complexity and arrives at the simple and elegant.
Meet the user where they are along their journey….
Engagement Model Design
Many digital health solutions fail because they don’t support user engagement. Our engagement model designs are far more than simple nudges and reminders. We seek to create and build effective behavioral reinforcement loops into our solutions along with the methodology for timely and personalized re-enagement. We apply an outcomes driven model to assess levels of user engagement over the lifetime of the customer.
Behavioral Research & Design
Many effective healthcare solutions yielding measurable outcomes are tools that support individuals in making and sustaining changes in their health behaviors. Our behavioral design team begins by researching an understanding of key barriers to change and then uses proven strategies for motivating individuals to make or take health-positive behavioral decisions.
Visual UI Design
User Interface design matters to digital health. Interface design needs to connect with users and patients, reflecting their needs, their lives, and their purpose in spending time in a digital solution. Good UI is critical for solution success as it sells your unique value and the point of view that you bring to your offering. Good UI needs to be intuitive to use, keeping interactions dead simple and accessible no matter the level of health literacy. And it needs to reflect the when, where and how users will be engaging in your app.
Voice UI Design
Voice technology in healthcare can make care more accessible to consumers and help clinicians save valuable time. Given the unprecedented adoption of smart speakers, it’s only a matter of time before we see widely disseminated voice-first applications throughout the healthcare spectrum. When developing voice solutions for healthcare, there are many similarities to other areas of digital health, but crafting a highly intuitive, easy-to-navigate, and personable Voice UI (VUI) requires a focus on conversational design and ensuring that interactions and intents are useful and simple.
Apps are not solutions. Let us co-create human-centered solutions that address problems, behaviors, barriers, and seamless online/offline experiences.