Market Development

Early and mid stage digital health solutions are seeking ways to accelerate their B2B growth. Often this means  driving the pipeline beyond current customer verticals into new markets. With Medullan’s broad reach into biopharma, retail health, and health services providers, we help you validate and build the most effective market growth strategy. We create a foundation for achieving repeatable deal generation and closure by developing segment-specific UVPs, personas and customer segmentations. We then work with your team to help build a deliberate and opportunistic pipeline against that Growth Strategy.

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