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Opportunity & Landscape Analysis

Landscape and Opportunity Analysis is used when we want to develop an understanding of the digital health market trends, needs, and opportunities in a certain vertical, through high-level secondary research and/or SME interviews. It includes mapping digital health solutions per vertical, mapping the competitor landscape and identifying their strategic focus, gaps, and business opportunities. Includes market size calculation, target users and consumers and the identification of critical success factors for the adoption, engagement, and scalability of a digital health solution.

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